--- title: SCM Case Learning - Amazon Supply Chain Management description: After completing the case, students will be able to assess Amazon's supply chain, and identify its key competitive advantages. image: https://pages.fhyzics.net/hubfs/SCM-Case-Learning-Amazon%20Featured%20Image.jpg --- ![Fhyzics-Education Logo (2)-1](https://pages.fhyzics.net/hs-fs/hubfs/Fhyzics-Education%20Logo%20(2)-1.png?width=250&height=100&name=Fhyzics-Education%20Logo%20(2)-1.png "Fhyzics-Education Logo (2)-1") ** [               CertVersity](https://pages.fhyzics.net/certversity?hsLang=en)    [ LMS    ](https://fhyzics.moodlecloud.com/?redirect=0) [Blog      ](https://blog.fhyzics.net/iiscm?hsLang=en)[Buy CoursePack   ](https://hbsp.harvard.edu/import/1004481)** [ Register Now ](https://smbcart.com/products/scm-case-learning-001) ## SCM Case Learning - Amazon.com: Supply Chain Management Leading to CSCMS [Harvard Business Publishing Education CoursePack ](https://hbsp.harvard.edu/import/1004481) ![SCM-Case-Learning-Amazon-Supply-Chain-Management-A (1)_11zon](https://3112120.fs1.hubspotusercontent-na1.net/hubfs/3112120/SCM-Case-Learning-Amazon-Supply-Chain-Management-A%20(1)_11zon.jpg) ### Link to LMS & Mobile Apps [![Certified Supply Chain Management Strategist2](https://pages.fhyzics.net/hs-fs/hubfs/Certified%20Supply%20Chain%20Management%20Strategist2.png?width=280&height=140&name=Certified%20Supply%20Chain%20Management%20Strategist2.png) ](https://fhyzics.moodlecloud.com/course/view.php?id=78) ![Certified Supply Chain Management Strategist3](https://pages.fhyzics.net/hs-fs/hubfs/Certified%20Supply%20Chain%20Management%20Strategist3.png?width=280&height=140&name=Certified%20Supply%20Chain%20Management%20Strategist3.png) [![Google Play](https://pages.fhyzics.net/hs-fs/hubfs/Untitled%20design%20-%202022-11-17T135221.242.png?width=280&height=140&name=Untitled%20design%20-%202022-11-17T135221.242.png) ](https://play.google.com/store/apps/details?id=com.moodle.moodlemobile&hl=en_IN&gl=US&pli=1) [![App Store](https://pages.fhyzics.net/hs-fs/hubfs/Untitled%20design%20-%202022-11-17T140130.673.png?width=280&height=140&name=Untitled%20design%20-%202022-11-17T140130.673.png) ](https://apps.apple.com/au/app/moodle/id633359593) ## SCM Case Learning **Case: Amazon.com: Supply Chain Management** **Case Written By: P. Fraser Johnson, Ken Mark** **Case Session By: Venkadesh Narayanan** By early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world's most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sold merchandise and digital content in more than 30 categories, including electronics, clothing, books, furniture, and streaming music and video. It sold its own products and listed products for sale by over two million third-party sellers. It provided on-demand cloud-computing services and offered fulfillment and shipping services to businesses, and it had recently entered grocery retailing through its purchase of Whole Foods Market. With 2017 shipping costs that exceeded $21 billion, the company was working to establish greater control over its supply chain network and capabilities. Amazon was selling a huge variety of products in many formats, and the chief executive officer needed to determine how to structure the company's supply chain in order to support its strategy and growth objectives. What supply chain capabilities would Amazon need as its business model continued to evolve? Sunday, December 18, 2022  [![Register Now](https://no-cache.hubspot.com/cta/default/3112120/6c52a5c5-8817-4545-9c50-1c698b3d4646.png)](https://cta-redirect.hubspot.com/cta/redirect/3112120/6c52a5c5-8817-4545-9c50-1c698b3d4646) [ Click here for Audit](https://smbcart.com/products/scm-case-learning-001-audit?variant=42017828864173) ![SCM-Case-Learning-Amazon-Supply-Chain-Management-2B_11zon](https://pages.fhyzics.net/hs-fs/hubfs/SCM-Case-Learning-Amazon-Supply-Chain-Management-2B_11zon.jpg?width=360&height=520&name=SCM-Case-Learning-Amazon-Supply-Chain-Management-2B_11zon.jpg) ![SCM-Case-Learning-Amazon-Supply-Chain-Management-3C (1)_11zon](https://pages.fhyzics.net/hs-fs/hubfs/SCM-Case-Learning-Amazon-Supply-Chain-Management-3C%20(1)_11zon.jpg?width=360&height=520&name=SCM-Case-Learning-Amazon-Supply-Chain-Management-3C%20(1)_11zon.jpg) **Venkadesh Narayanan **Case Study Instructor He is a Mechanical Engineer and an MBA with over 30 years of experience in Supply Chain Consulting and SCM Training. He is a former member of the Indian Civil Services (IRAS 2000 Batch). Venkadesh Narayanan is the Principal Consultant at Fhyzics Business Consultants Pvt. Ltd. and holds professional certifications such as CSCP, CPIM, CIOP, CPSE, NPDP, CBAP, CPP, CPRE-FL, and PMI-PBA. You are most welcome to be part of his LinkedIn network. [ LinkedIn Profile ](https://www.linkedin.com/in/venkadesh/) ## Learning Objectives This case can be used in an undergraduate or graduate course on operations management, supply chain management, logistics, business strategy, or marketing. After completing the case, students will be able to assess Amazon's supply chain, and identify its key competitive advantages; quantify Amazon's ability to generate value from its supply chain; identify potential opportunities and challenges for Amazon in improving its supply chain; and analyze the effects of the opportunities and challenges facing Amazon on its growth and evolution.   ## Session Snapshots ###### Excerpts from Some of Our Supply Chain Sessions The HBS Case Method Defined   Supply Chain: Warehouse Design - Open Model   The Four Flows ![The Four Flows](https://pages.fhyzics.net/hubfs/The%20Four%20Flows.jpg) Supply Chain Management ![Supply Chain Management-1](https://pages.fhyzics.net/hubfs/Supply%20Chain%20Management-1.jpg) Supply Chain Strategy ![Supply Chain Strategy](https://pages.fhyzics.net/hubfs/Supply%20Chain%20Strategy.jpg) Supply Chain Risk ![Supply Chain Risk](https://pages.fhyzics.net/hubfs/Supply%20Chain%20Risk.jpg) - [The HBS Case Method Defined](https://pages.fhyzics.net/scm-case-learning-amazon#1) - [Supply Chain: Warehouse Design - Open Model](https://pages.fhyzics.net/scm-case-learning-amazon#2) - [The Four Flows](https://pages.fhyzics.net/scm-case-learning-amazon#3) - [Supply Chain Management](https://pages.fhyzics.net/scm-case-learning-amazon#4) - [Supply Chain Strategy](https://pages.fhyzics.net/scm-case-learning-amazon#5) - [Supply Chain Risk](https://pages.fhyzics.net/scm-case-learning-amazon#6) ## SCM Case Learning #001 ![aw9gi-x4kx9-001](https://pages.fhyzics.net/hubfs/aw9gi-x4kx9-001.ico) Harvard Cases This program uses bestseller SCM case studies from Harvard Business Publishing Education. ![aw9gi-x4kx9-001-1](https://pages.fhyzics.net/hubfs/aw9gi-x4kx9-001-1.ico) Experienced Faculty With over 30 years of experience in supply chain management, business analysis and new product development. ![aw9gi-x4kx9-001-2](https://pages.fhyzics.net/hubfs/aw9gi-x4kx9-001-2.ico) LMS Access Ten Days Access to Fhyzics LMS, which includes curated articles and assessment. ![aw9gi-x4kx9-001-3](https://pages.fhyzics.net/hubfs/aw9gi-x4kx9-001-3.ico) PDU Certificate Participants will receive two Professional Development Units (PDUs or CDUs) on successful completion of the program and assessment. ###### Minutes of Analysis and Learning 120 ###### Learning Investment (in Rupees) 1999 ###### Multiple-Choice Questions 50 ## Certified Supply Chain Management Strategist (CSCMS) ###### Learn more about CSCMS - [All](https://pages.fhyzics.net/scm-case-learning-amazon#) - ![Certified Supply Chain Management Strategist - CSCMS 1A (1)](https://3112120.fs1.hubspotusercontent-na1.net/hubfs/3112120/Certified%20Supply%20Chain%20Management%20Strategist%20-%20CSCMS%201A%20(1).png) CSCMS Level-1 On Attaining 20 PDUs ![Certified Supply Chain Management Strategist - CSCMS 2A (1)](https://3112120.fs1.hubspotusercontent-na1.net/hubfs/3112120/Certified%20Supply%20Chain%20Management%20Strategist%20-%20CSCMS%202A%20(1).png) CSCMS Level-2 On Attaining 40 PDUs ![Certified Supply Chain Management Strategist - CSCMS 3A (1)](https://3112120.fs1.hubspotusercontent-na1.net/hubfs/3112120/Certified%20Supply%20Chain%20Management%20Strategist%20-%20CSCMS%203A%20(1).png) CSCMS Level-3 On Attaining 60 PDUs ![Certified Supply Chain Management Strategist - CSCMS 4A (1)](https://3112120.fs1.hubspotusercontent-na1.net/hubfs/3112120/Certified%20Supply%20Chain%20Management%20Strategist%20-%20CSCMS%204A%20(1).png) CSCMS Level-4 On Attaining 80 PDUs ![Certified Supply Chain Management Strategist - CSCMS 5A (1)](https://3112120.fs1.hubspotusercontent-na1.net/hubfs/3112120/Certified%20Supply%20Chain%20Management%20Strategist%20-%20CSCMS%205A%20(1).png) CSCMS Level-5 On Attaining 100 PDUs Certified Supply Chain Management Strategist Brochure ## Frequently Asked Questions ###### We’d like to answers all your queries related to SCM Case Learning Series - [ Fhyzics ](https://pages.fhyzics.net/scm-case-learning-amazon#1) - [ SCM Case Learning ](https://pages.fhyzics.net/scm-case-learning-amazon#2) - [ CSCMS ](https://pages.fhyzics.net/scm-case-learning-amazon#3) ##### Q1. About Fhyzics Fhyzics Business Consultants Pvt. Ltd. – a boutique business consulting firm specialising in supply chain management, procurement, business analysis and new product development. Fhyzics offers consulting, certifications, and civil services training and conducts conferences. Fhyzics represents the Association of Supply Chain Management (ASCM/APICS), USA; Chartered Institute of Procurement and Supply (CIPS), UK; EEP of** **International Institute of Business Analysis, IIBA, Canada**; **REP of International Requirements Engineering Board, IREB, Germany; Indian Affl. of Product Development and Management Association, PDMA, USA. ##### Q2. List of certifications offered by Fhyzics Certified Supply Chain Professional (CSCP), ASCM/APICS, USA. Certified in Planning and Inventory Management (CPIM), ASCM/APICS, USA. Certified in Logistics, Transportation and Distribution (CLTD), ASCM/APICS, USA. Certified Inventory Optimization Professional (CIOP), IISCM, India. Certified Beginner in Supply Chain (CBSC), IISCM, India Warehouse Design and Operations Professional (WDOP), IISCM, India Diploma in Procurement and Supply (CIPS L4), CIPS, UK Advanced Certificate in Procurement and Supply Operations (CIPS L3), CIPS, UK Certificate in Supply and Operations (CIPS L2), CIPS, UK Advanced Diploma in Procurement and Supply (CIPS L5), CIPS, UK Professional Diploma in Procurement and Supply (CIPS L6), CIPS, UK Certified Professional in Sourcing Excellence (CPSE), IISCM, India Certified Business Analysis Professional (CBAP), IIBA, Canada Certification of Capability in Business Analysis (CCBA), IIBA, Canada Entry Certificate in Business Analysis (ECBA), IIBA, Canada Certified Professional for Requirements Engineering (CPRE-FL), IREB, Germany New Product Development Professional (NPDP), PDMA, USA ##### Q3. Where can I find the complete list of certifications offered by Fhyzics? Please visit our certifications website at [www.CertVersity.in](http://www.CertVersity.in) ##### Q4. How to contact the certifications manager? [Click here ](https://meetings.hubspot.com/certifications/malathi-dileepan-manager-consulting-certifications)to schedule a meeting with the certifications manager; speak to her at +91-900-304-9000 or email her at certifications@fhyzics.net. ##### Q5. How to reach Fhyzics Office? [Click here](https://goo.gl/maps/aNNUVJn5EdSHXx3u9) for the google map link. Our office address is 34 Sigamani Nagar, 3rd Street, Madipakkam, Chennai, INDIA 600091. ##### Q6. Where can I find testimonials from past students? Please [click here](https://www.google.com/search?q=Fhyzics+Certifications%2C+3rd+Street%2C+Sigamani+Nagar%2C+Madipakkam%2C+Chennai%2C+Tamil+Nadu&ei=lWOAY_3yMZiQ4-EPtZ2lyAY&oq=fhyzics+certifications&gs_lcp=Cgxnd3Mtd2l6LXNlcnAQARgAMgIIJjoKCAAQRxDWBBCwAzoHCAAQsAMQQzoLCC4QrwEQxwEQgAQ6BAgAEB46BggAEB4QDzoGCAAQFhAeOggIABAWEB4QDzoICAAQHhAPEA06BwgAEIAEEA1KBAhBGABKBAhGGABQzgZY1i5gjjloAnABeACAAbUCiAH0DZIBBzkuNi4wLjGYAQCgAQHIAQnAAQE&sclient=gws-wiz-serp#lrd=0x3a525d2d8b8d8281:0x170160bf10444a7,1,,,) to learn more about the testimonials. ##### Q7. Fhyzics General Conditions of Contract (GCC) for certifications. Please [click here](https://pages.fhyzics.net/gcc?hsLang=en) to review Fhyzics General Conditions of Contract (GCC). ##### Q8. May I get an estimate for the Case Learning Session? Please [click here ](https://pages.fhyzics.net/hubfs/CSCMS/SCM%20Case%20Learning%20Session%20Estimate.pdf?hsLang=en)to download the estimate. ##### Q9. May I get the details for payment through NEFT / IMPS? Please issue the Cheque / NEFT Transfer in favour of Fhyzics Business Consultants Private Limited. HDFC Bank - KB Dasan Branch, Chennai, INDIA A/C No: 24612560000196 | IFSC CODE: HDFC0002461 CIN: U74900TN2012PTC085940 | PAN No. AABCF9720G | HSN:999293 ##### Q1. What is SCM Case Learning? Please click here to view a video on case learning. ##### Q2. How many case studies per session? One ##### Q3. Will I get the case study as part of the registration? No. The participant needs to buy the course pack separately. ##### Q4. What is a PDU? Professional Development Unit. Professionals earn one PDU by going through one-hour of intensive learning. ##### Q5. What is the duration of one SCM Case Learning session? Two hours ##### Q6. What is LMS? Learning Management System ##### Q7. What is the duration of LMS access? 15 days ##### Q8. What are all the contents of LMS? LMS contains the presentation of the case learning session, relevant curated articles and an assessment quiz. ##### Q9. Should I buy the recommended case study for the session? Yes ##### Q10. Should I review the case study before the session? Yes ##### Q11. When will I get the CSCMS certificate? ##### Q12. How many PDU points per session? Participants will earn 2 PDUs per Case Learning Session. ##### Q13. How to register for the Case Learning Program? Please review the top section of the website to find the registration link. ##### Q14. Who will be the facilitator for the Case Learning Session? ##### Q15. What are all the requirements for the Case Learning Session to get the PDU? The participants need to attend the Case Learning Session and Pass the respective assessment in the LMS. ##### Q16. Is there any prerequisite to attending the Case Learning Session? Someone passionate about supply chain management and having aspirations to reach leadership positions in the supply chain. ##### Q17. What is the mode of delivery of this program? Online using Microsoft Teams platform ##### Q18. When these sessions are typically conducted? On Sundays from 10:00 AM to 12:00 PM Indian Standard Time. ##### Q19. What are all the upcoming Case Learning Sessions? Please visit [www.CertVersity](http://www.CertVersity).in for a complete list of SCM Case Learning Sessions. ##### Q20. How the PDU certificate will be issued? As softcopy in PDF and PNG formats ##### Q21. How Case Learning Sessions are different from typical certification or academic programs? ##### Q22. How I can use the PDUs earned from the Case Learning Session? ##### Q23. May I look at the sample PDU Certificate of Participation issued for the Case Learning Session? Please click here for a sample Certificate of Participation. ##### Q24. May I audit the Case Learning Session through LMS? Yes. ##### Q25. What is the registration procedure to audit the Case Learning Session in LMS? Click the audit registration link in the top section of this page. ##### Q26. I am already a certified candidate. How these PDUs will be helpful to me? The PDUs obtained in this program can be used against the Recertification or Certification Maintenance requirements of your professional certifications. ##### Q27. Which are all the certifications that can benefit from the PDUs issued in the Case Learning program? Certified Supply Chain Professional (CSCP) Certified in Planning and Inventory Management (CPIM) Certified in Logistics, Transportation and Distribution (CLTD) Certified Professional in Supply Chain Management (CPSM) Project Management Professional (PMP) Certified Supply Chain Management Strategist (CSCMS)   ##### Q1. What does CSCMS stand for? Certified Supply Chain Management Strategist ##### Q2. How many levels of CSCMS are there? Five Levels ##### Q3. How to earn CSCMS Level-1? On participating in any of the 10 Case Learning Sessions and completing the LMS assessments, a participant will earn 20 PDUs (2 PDUs per Session x 10 Sessions). This makes the participant earn CSCMS Level-1 Certification. ##### Q4. How to earn CSCMS Level-2? On participating in any of the 20 Case Learning Sessions and completing the LMS assessments, a participant will earn 40 PDUs (2 PDUs per Session x 20 Sessions). This makes the participant earn CSCMS Level-2 Certification. ##### Q5. How to earn CSCMS Level-3? On participating in any of the 30 Case Learning Sessions and completing the LMS assessments, a participant will earn 60 PDUs (2 PDUs per Session x 30 Sessions). This makes the participant earn CSCMS Level-3 Certification. ##### Q6. How to earn CSCMS Level-4? On participating in any of the 40 Case Learning Sessions and completing the LMS assessments, a participant will earn 80 PDUs (2 PDUs per Session x 40 Sessions). This makes the participant earn CSCMS Level-4 Certification. ##### Q7. How to earn CSCMS Level-5? On participating in any of the 50 Case Learning Sessions and completing the LMS assessments, a participant will earn 100 PDUs (2 PDUs per Session x 50 Sessions). This makes the participant earn CSCMS Level-5 Certification. ##### Q8. How long it takes to attain CSCMS Level-1? One needs to attend 10 Case Learning Sessions, about 10 weeks. ##### Q9. How many assessments and questions are there for CSCMS Level-1? Each Case Learning Session has one assessment consisting of 50 questions to be answered in 60 minutes. To earn CSCMS Level-1, one needs to complete 10 such Case Learning Sessions. ##### Q10. What is the nature of CSCMS assessments? Multiple-Choice Questions with four options. The participant needs to select the most appropriate answer. There are no negative marks. ##### Q11. Who should pursue CSCMS? Functional Consultants, Supply Chain Managers, VP-Supply Chain, and anyone aspiring to Head or Lead Supply Chains. ##### Q12. How CSCMS is unique from supply chain certification and academic programs? Supply chain certifications and academic programs are more theoretical to enable the participants to gain a conceptual understanding. On the other hand, CSCMS aims to immerse the participants in case study learning to discuss the practical issues faced by leading organisations and to come out with feasible solutions. The case study learning equips the participants to face real-life supply chain issues in their organisations. ##### Q13. May I have a look at the CSCMS Level-1 Certificate? Please click here to view a sample CSCMS Level-1 Certificate. ##### Q14. Is there a final examination to get CSCMS Level-1? No. Completing 10 Case Learning Sessions amounts to completing CSCMS Level-1. ##### Q15. How CSCMS will be helpful in my career development? CSCMS is founded on the Fhyzics Case Learning Series program. Going through case studies transforms one’s analysis and analytical skills to solve real-time supply chain problems in their organisation. Also, one who is well-trained in case studies can give an exceptional performance in supply chain interviews. ![Fhyzics Logo Master](https://pages.fhyzics.net/hs-fs/hubfs/Fhyzics%20Logo%20Master.png?width=75&name=Fhyzics%20Logo%20Master.png) Fhyzics Business Consultants Pvt. Ltd. No.34, Sigamani Nagar, 3rd Street Madipakkam, Chennai- 600091 [certifications@fhyzics.net](mailto:Support@fhyzics.net) +91-900-304-9000 #### RESOURCES #### PROGRAM SUPPORT #### IMPORTANT LINKS