SCM Case Learning
Case: Amazon.com: Supply Chain Management
Case Written By: P. Fraser Johnson, Ken Mark
Case Session By: Venkadesh Narayanan
By early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world's most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sold merchandise and digital content in more than 30 categories, including electronics, clothing, books, furniture, and streaming music and video. It sold its own products and listed products for sale by over two million third-party sellers. It provided on-demand cloud-computing services and offered fulfillment and shipping services to businesses, and it had recently entered grocery retailing through its purchase of Whole Foods Market. With 2017 shipping costs that exceeded $21 billion, the company was working to establish greater control over its supply chain network and capabilities. Amazon was selling a huge variety of products in many formats, and the chief executive officer needed to determine how to structure the company's supply chain in order to support its strategy and growth objectives. What supply chain capabilities would Amazon need as its business model continued to evolve?
Sunday, December 18, 2022
Case Study Instructor
He is a Mechanical Engineer and an MBA with over 30 years of experience in Supply Chain Consulting and SCM Training. He is a former member of the Indian Civil Services (IRAS 2000 Batch). Venkadesh Narayanan is the Principal Consultant at Fhyzics Business Consultants Pvt. Ltd. and holds professional certifications such as CSCP, CPIM, CIOP, CPSE, NPDP, CBAP, CPP, CPRE-FL, and PMI-PBA. You are most welcome to be part of his LinkedIn network.
This case can be used in an undergraduate or graduate course on operations management, supply chain management, logistics, business strategy, or marketing. After completing the case, students will be able to assess Amazon's supply chain, and identify its key competitive advantages; quantify Amazon's ability to generate value from its supply chain; identify potential opportunities and challenges for Amazon in improving its supply chain; and analyze the effects of the opportunities and challenges facing Amazon on its growth and evolution.
Excerpts from Some of Our Supply Chain Sessions
SCM Case Learning #001
This program uses bestseller SCM case studies from Harvard Business Publishing Education.
With over 30 years of experience in supply chain management, business analysis and new product development.
Ten Days Access to Fhyzics LMS, which includes curated articles and assessment.
Participants will receive two Professional Development Units (PDUs or CDUs) on successful completion of the program and assessment.
Minutes of Analysis and Learning
Learning Investment (in Rupees)
Frequently Asked Questions
We’d like to answers all your queries related to SCM Case Learning Series
Q1. About Fhyzics
Q2. List of certifications offered by Fhyzics
Certified Supply Chain Professional (CSCP), ASCM/APICS, USA.
Certified in Planning and Inventory Management (CPIM), ASCM/APICS, USA.
Certified in Logistics, Transportation and Distribution (CLTD), ASCM/APICS, USA.
Certified Inventory Optimization Professional (CIOP), IISCM, India.
Certified Beginner in Supply Chain (CBSC), IISCM, India
Warehouse Design and Operations Professional (WDOP), IISCM, India
Diploma in Procurement and Supply (CIPS L4), CIPS, UK
Advanced Certificate in Procurement and Supply Operations (CIPS L3), CIPS, UK
Certificate in Supply and Operations (CIPS L2), CIPS, UK
Advanced Diploma in Procurement and Supply (CIPS L5), CIPS, UK
Professional Diploma in Procurement and Supply (CIPS L6), CIPS, UK
Certified Professional in Sourcing Excellence (CPSE), IISCM, India
Certified Business Analysis Professional (CBAP), IIBA, Canada
Certification of Capability in Business Analysis (CCBA), IIBA, Canada
Entry Certificate in Business Analysis (ECBA), IIBA, Canada
Certified Professional for Requirements Engineering (CPRE-FL), IREB, Germany
New Product Development Professional (NPDP), PDMA, USA
Q3. Where can I find the complete list of certifications offered by Fhyzics?
Q4. How to contact the certifications manager?
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Q6. Where can I find testimonials from past students?
Q7. Fhyzics General Conditions of Contract (GCC) for certifications.
Q8. May I get an estimate for the Case Learning Session?
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Please issue the Cheque / NEFT Transfer
in favour of Fhyzics Business Consultants Private Limited.
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Q27. Which are all the certifications that can benefit from the PDUs issued in the Case Learning program?
Certified Supply Chain Professional (CSCP)
Certified in Planning and Inventory Management (CPIM)
Certified in Logistics, Transportation and Distribution (CLTD)
Certified Professional in Supply Chain Management (CPSM)
Project Management Professional (PMP)
Certified Supply Chain Management Strategist (CSCMS)